![]() ![]() ![]() However, the complexity of the topic you are consuming does affect brain processes.įor entertainment news and other light topics, the brain does not work as hard to comprehend information. Psychology professor Matthew Traxler of the University of California has found from his research that the brain processes information much the same way, whether the person is reading or listening. While listening to an audiobook is more effortless and convenient for the average person, reading can be just as effective, depending on the person. After the rise of the internet and many other digital communication channels, it is interesting that libraries and books still exist. listening to books is a better approach for new employees to learn and comprehend new job skills and industry knowledge. Today, professionals and educators are raising questions on whether reading vs. Futurists even forecasted that listening would eclipse reading as our preferred learning method. Then came multiple forms of media to compete for consumer attention. AudiobooksĪt one time, reading was a measure of how informed a person was. Here are some facts to consider in weighing the differences. ![]() One or the other learning methods is often dependent on the individual, so it mainly comes down to personal preference. Several studies and articles on the topic assessed the effectiveness of both approaches. listening is surfacing in business and educational settings, as many argue about which method is more effective at gaining and retaining knowledge. ![]()
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