Spotify appears to be keen to have all bases covered.(Reuters) - Audio-streaming service Spotify Technology SA on Wednesday said it had acquired Kinzen, a firm that has helped it identify harmful content on the platform. Meanwhile, the overlap between esports and music is growing all the time, with recording artists and labels having interests in professional gaming ventures. and U.K., boosted by the acquisition of Muddy Knees Media and Tifo Football. The latter has a huge array of team and sport-specific podcasts in both the U.S. Sports audio is becoming an increasingly intense battlefield between established broadcasters like the BBC and digital media companies like Spotify and The Athletic. This reflects the fact that the fifth game in a series is preceded by a piece of music called 'Silver Scrapes' that has a huge resonance with the League of Legends community. Spotify will be the official 'presenting partner' for the deciding game in a best of five series. Naturally, there is a marketing element of the partnership. It’s a big deal and evidence of the crossover appeal between the worlds of music and eSports. Previous efforts have featured major artists like Imagine Dragons and Zedd and each song is accompanied by a bespoke video. The Worlds anthem is a major part of each World Championships. The headline piece of content will be a behind-the-scenes look at the creation of the official anthem for this year’s World Championships which starts on September 25 th. by Mustafa Ciftci/Anadolu Agency via Getty Images) Anadolu Agency via Getty ImagesĪs part of the deal, Spotify will create original audio content and launch a dedicated hub featuring new music, podcasts and playlists inspired by the League of Legends community. A mobile phone screen displays the logo of Spotify in Antalya, Turkey on February 27, 2020.
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